“A lot of people don’t know the fact that (behind) all the ideas that you see in museums, galleries and commercial galleries, there is a curator; we are trying to highlight that,” explains Modiko.Instead of inviting galleries, they put out an open call for curators, who would then propose a show. Accepted applications get a booth to show the work of artists who are either independent artists or represented by a gallery.Says Modiko: “An overwhelming majority of art fairs worldwide only cater for commercial galleries. That becomes a problem for artists that don’t want to be affiliated to galleries, or that can’t get into galleries. A gallery can only represent so many artists. What happens to the rest of the talent?